Matter by Peter Sheahan,Julie Williamson PhD,Dom Thurbon

"People want to buy from, work for, and partner with companies that matter. So how do you build a company that matters? Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build sustainable, differentiated organizations. In Matter, Peter Sheahan, Julie Williamson and Dom Thurbon show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future. This is the place where the most important problems are solved and where the fewest people can solve them. Your edge of disruption is where your opportunity to matter is found. Matter uses extensive case studies of real companies that have successfully become the obvious choice in their markets u from high-profile corporations like Adobe and Burberry to lesser-known branbrands like Littlefield and BlueShore Financial. Their stories define innovative and impactful approaches you can use to influence and partner with the right customers and clients in our radically changing world ..."--Publisher's description.