{"product_id":"code-name-ginger-the-story-behind-dean-kamens-quest-to-invent-a-new-world-by-steve-kemper","title":"Code Name Ginger The Story Behind Dean Kamen's Quest to Invent a New World by Steve Kemper - USED","description":"\"Dean Kamen is a secretive millionaire inventor who has been described as a cross between Thomas Edison and Willy Wonka. In February 1999 he invited Steve Kemper to write the inside book about the development of a secret new invention he codenamed Ginger. It was the accidental leak of Kemper's book proposal in which Steve Jobs of Apple was quoted as calling 'IT' the biggest invention since the PC, that sparked off frenzied internet and media hype. hen in December 2001 this mystery invention was unveiled, far from being a science fiction fantasy, a personal flying pack or antigravity device, it was revealed to be a self-balancing, battery powered personal transporter called Segway. It was dismissed by many as 'just an electric scooter', and there was a terrible sense of anticlimax. But the jury is still out: the device is being tested by early adopters like the US Postal Service and various police forces, and the consumer launch is not yet announced. There are still many important people who believe that the Segway will change the way we live. hether or not the Segway finds a big consumer market and proves to be the solution to our inner city transportation problems is impossible","brand":"Doubleday","offers":[{"title":"Default Title","offer_id":43197478502463,"sku":null,"price":9.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8626\/8223\/files\/7390543482325.jpg?v=1777518728","url":"https:\/\/bookconnection.com.au\/products\/code-name-ginger-the-story-behind-dean-kamens-quest-to-invent-a-new-world-by-steve-kemper","provider":"The Book Connection","version":"1.0","type":"link"}