Market leaders choose a single Ôvalue disciplineÕ - best cost, best product, or best total solution - and literally build their corporation around it. Case studies of some of the world's best performing companies are analysed here, the steps they take to making the right decisions to give them market leadership.

ISBN: 9780006387169
Title: Discipline of Market Leaders
Author: TREACY & WIERSMAN
Format: Paperback
RRP: $24.95
Price: $9.95