China today is a formidable beef giant ranking as the worldÕs third largest producer. Here is the inside story of how China has developed a mega-industry in less than two decades, describing why decision makers in China and elsewhere are struggling to respond to the rapid rise of this new economic force. It reveals the policies, official pressures and economic incentives that expanded their beef production 20 fold in 20 years. It identifies commercial opportunities and challenges for major beef exporting countries, considers the way they are modernising production and marketing, and the market realities of China making the transition from a socialist to more market-oriented economy. A thorough coverage of research work undertaken in 14 provinces and Hong Kong. Not a new title but one to consider as China presents a formidable challenge in so many areas. Illust & graphs.

ISBN: 9780702232312
Title: Beef in China
Author: LONGWORTH JOHN
Format: Paperback
RRP: $39.95
Price: $14.95