Breaking news, fresh gossip, tiny scandals, trumped up crises- every day we are distracted by a culture that rings our doorbell and then runs away. Stories spread wildly and die out in mere days, to be replaced by still more stories with ever shorter life spans. The rise of the Internet has quickened the churn, because all of us can now join the fray: anyone on a computer can spread a story almost as easily as The New York Times, CNN, or People. As media amateurs grow their audience, they learn to think like the pros, using the abundant data that the Internet offers-hit counters, most e-mailed lists, YouTube views, download tallies-to hone their own experiments in viral blowup.<br /><br />AND THEN THERE'S THIS

ISBN: 9780670020843
Title: And Then There's this How Stories Live and Die in Viral Culture
Author: WASIK BILL
Format: Hardback
RRP: $39.95
Price: $19.95